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Stay ahead in digital marketing with InsightOut’s expert tips, industry insights, and strategies. Discover actionable advice on performance marketing, eCommerce, SEO, social media, and more.

Audience Targeting on Meta: How to Digitise Your Customer Personas

Learn how to reach the right audiences on Meta by identifying your target market, turning customer personas digital, and testing and refining audience segments and ad creatives for the best result

Mike Lim

2025-11-26

How AI Search Cut Organic Clicks by 47%: 7 New SEO Rules for 2025

With AI search changing the SEO game in 2025, read this article to understand the 7 new SEO rules you need to know to help your business stay ahead.

Aaron Cheah

2025-10-31

Meta Ads Creative Testing Playbook: A Step-by-Step Method

In this article, I am sharing the exact creative testing framework I use in performance marketing that you can adapt to improve your business ad performance (plus how I use ChatGPT to generate high-performing ad ideas).

Mike Lim

2025-10-30

5 Simple Ways to Boost Your Meta Ads for eCommerce Growth that You Might Not Have Tried Yet

Read this article to find out the 5 simple yet practical ways (that you might not have tried yet) that you can apply to improve your Meta ads performance and boost your business growth.

Mike Lim

2025-10-23

Why Internal Links Matter More Than You Think: The Hidden E-E-A-T Signal Google is Watching

This article talks about the importance of internal links in SEO content to help build E-E-A-T and improve your SEO ranking.

Aaron Cheah

2025-10-17

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See what our clients have to say

Sean See

Senior Marketing Executive

“InsightOut is very good in Digital Marketing & very knowledgeable, especially in Google Analytics, Google & Facebook Ads. Very happy to work with them and I personally have learned a lot from them.”

Doris Goh

Chief Marketing Officer

“InsightOut first showed us the potential in social sales targeting, driving direct traffic to our brand.com and went on to achieve 5X in returns over our 5 years of partnership. In so doing, they were able to grow the brand Alila fan base effectively to arrive within the top 3 of our competitive set. “

Bryan Tan

Chief Strategy Officer

“Through the InsightOut team’s extensive audience analytics and media optimization capabilities, the team have enhanced ROI from 2x to 7x within the first 4 months of engagement."

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